AMC+ & Acorn TV

Helped launch AMC+ direct-to-consumer in Australia, working with AGM’s global creative team and local media to roll out digital and OOH campaigns that made some real noise, including full city takeovers. Over two years, the work flexed and shifted with the brand direction, but the goal stayed the same: build presence and connect with local audiences. A lot of the thinking came down to understanding viewing habits here and shaping messaging that actually resonated, all in the spirit of being the new kid on the block, standing out in a crowd of streaming giants.