News Corp - Be On It

In a year defined by uncertainty, resilience, and global milestones, News Corp launched its nationwide "Be On It" retention campaign, reminding Australians that, through every twist and turn, their trusted source of news never wavered. From the highs of the Tokyo Olympics, to the ongoing challenges of COVID-19, lockdown moments in New Zealand, and the passionate highs of the NRL season, the campaign showcased how News Corp remained on the pulse, capturing the biggest stories as they happened.