Deli Boys (HULU)

For Hulu’s Deli Boys, I led visual design for an experiential campaign that brought the show’s gritty humor to life through a fully branded pop-up store and mobile deli. From suspicious achar bottles to ‘coke brick’ sandwiches, we infused tongue-in-cheek nods to money laundering and undercover deals into what appeared to be an ordinary deli—blurring the lines between reality and the series' plot with clever, immersive design.