Daily Telgraph | The Sunday Telegraph - Truth Be Revealed

To spark intrigue and drive acquisition, we launched a bold OOH campaign that played with visibility and interaction. Posters and billboards were printed using UV-sensitive paint, leaving only the logo and a short call-to-action visible under normal lighting. Passersby were prompted to shine their mobile phone lights on the ad, revealing a hidden ghostly visual and message. The campaign turns the simple mobile flash light into the key to unlocking the story.